In this video, James Dooley and Carl Hudson break down the best SEO experts to follow in 2025 because staying close to real testers is the fastest way to keep up with Google’s changing algorithms. They cover black hat and local SEO, on-page and semantic SEO, parasite SEO, e-commerce, digital PR, aged domains, automation and AI, so you get a full picture of who is actually in the trenches and not just talking on X or LinkedIn.
You hear why names like Craig Campbell, Chris Palmer, Matt Diggity, Kyle Roof, Koray, Kasra Dash, Alex Drew, Steve Toth, Kevin Indig, Fery Kaszoni, Carrie Rose, Jason Barnard, Julian Goldie, Leo Suau and many others are worth following because each brings specific strengths in rankings, recovery, branding or scaling. James and Carl also explain how to use masterminds, networking and your own testing to add value back into top SEO circles instead of just consuming information, which creates better long term results for your business.