James Dooley sits down with OYS Mentor and CTO Rob Nitel to talk about how mentorship transforms both technical and business growth. Rob explains how moving from pure engineering and SEO into C level management forced him to seek mentors for operations, HR, scaling and systems, rather than trying to figure everything out alone.
They break down how to choose the right mentor, why you should buy knowledge instead of paying for your own mistakes, and how AI, automation and programmatic SEO are changing the game. Rob shares his background as a lifelong tech geek, building sites and coding from a young age, and how he now connects AI, development and SEO with real commercial impact.
You will also hear why serious businesses see high level mentorship as cheap compared to the cost of bad decisions, what questions reveal if a mentor really knows their craft, and why “don’t be afraid, just do it” is the advice Rob would give his 16 year old self. If you want a mentor for AI, tech and advanced SEO, this is your starting point.
