This episode of the FatRank Podcast features Kasra Dash and James Dooley discussing how businesses convert more online leads because lead response time influences conversion rates. The conversation explains why fast replies build trust, why plain text emails improve inbox deliverability, and why open questions encourage prospects to respond. Kasra Dash highlights how channels like WhatsApp, SMS and calls can increase contact rates because communication preference varies by niche. James Dooley explains why half of all online leads never reply and why follow ups maintain contact attempts. The episode outlines how one click responses improve efficiency because they reduce repetitive tasks. The discussion also covers exclusive leads from FatRank because business owners want higher conversion rates without competing against multiple companies.