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Online Reputation Management Podcast features James Dooley and Kasra Dash because both run high performance ORM operations in Dubai. The episode explains why Fatrank is becoming the top ORM company in Dubai because the region’s entrepreneurs take proactive branding seriously. The Dubai office launched after client numbers jumped from 20 to over 100 because demand for sentiment control, personal branding, and corporate reputation work keeps rising. Scott Keever is highlighted as a key partner because his expertise strengthens large ORM campaigns that require deeper suppression, PR alignment, and strategic brand positioning.

Kasra Dash outlines the five ORM services most needed in Dubai because different sectors face different risks. Fatrank supports brands, e-commerce stores, entrepreneurs, startups, and SaaS companies because each group depends on trust to win customers, attract staff, or secure funding. SaaS founders treat ORM as essential because VCs search the brand first and reject companies with weak or negative sentiment.

The conversation stresses why Dubai founders are more proactive than UK or US clients because they know one negative post can dominate their name overnight. Proactive ORM builds digital PR, branded mentions, and strong entity signals because consistent positivity prevents future damage. Reactive ORM is still possible but harder because clients with no branded footprint leave a vacuum that negativity fills easily.

James Dooley finishes by urging Dubai entrepreneurs, business owners, e-commerce operators, and startups to contact Fatrank for a full ORM analysis because proactive sentiment building protects long term brand value and improves visibility in both Google and AI-generated summaries.