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Kelly Diels (she/her) is a feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers.She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better).
Discussed this episode:
Kelly’s lifelong and profound relationship with feminism
The problem with traditional marketing approaches that agitate pain points
There are better ways to sell than by profiting off of pain and shame
What it means to be a culture maker, and how it applies to marketing
How to stay in the fight for change when it feels lonely
Kelly’s vision for a feminist future
Why emotional support needs to be a non-negotiable for entrepreneurs
Pricing and payment plans are feminist issues
Making sure your programs are accessible
Kelly’s journey from toxic online business practices to completely rewriting the game
Staying true to your principles isn’t a death knell; it can actually grow your business
The math equation of making money using marketing without manipulation
Going against conditioning and learning to trust your intuition
The importance of consent in marketing
Business as a process for liberation
Resources mentioned:
Kelly’s Copywriting for Culture Makers program
“Feminism: A Key Idea for Business and Society” by CV Harquail
Kelly’s Female Lifestyle Empowerment Brand blog post
Kelly’s Sunday Love Letter
“Conflict is Not Abuse” by Sarah Schulman
“Emergent Strategy” by adrienne maree brown
“Traction” by Gino Wickman
“The Lean Startup” by Eric Ries
“Think like a SheEO” by Vickie Saunders
“The Body is Not an Apology” by Sonya Renee Taylor
Sexual Violence Support Center (formerly Women Against Violence Against Women)
FULL GUEST READING LIST FOR SEASON 1
Learn more about accountability coaching with host Becky Mollenkamp at https://beckymollenkamp.com
