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Andrea Breanna (she/her) is the founder and CEO of RebelMouse. RebelMouse is a creative agency and AI-enabled CMS platform for enterprise brands and media companies. The platform reaches 160 million people monthly. Before launching RebelMouse, Andrea was CTO of The Huffington Post. Andrea is also on the Consumer Advisory Board for American Express, and is an advisor to Lerer Hippeau Ventures. Andrea is proudly and openly transgender. She lives with her wife and 4 kids in Brooklyn NY.
Website | Instagram | LinkedIn | Threads
Discussed this episode:
Andrea’s relationship with feminism (and how it’s affected by being transfeminine)
How coming out as trans affected Andrea’s professional life
The toxic nature of the tech startup world
Andrea’s “height of stupidity” with VC funding and exorbitant spending
Making happiness the #1 KPI (instead of growth) and how to changed everything
The purposeful reason Andrea lives in NYC and not Silicon Valley
How Andrea does (and doesn’t) set metrics for her new #1 KPI
Holding on to the $1 billion dream without letting it affect current happiness
Ditching office space for a remote team
Building an international team as a way to break toxic hiring and promotion norms
Conscious hiring and unlearning unconscious bias
Letting the wrong people go is as important as hiring the right people
Learning from hiring effective but problematic sales people
Developing an abundant mindset, especially around time
Rethinking online advertising to better serve marginalized communities
Resources mentioned:
FULL GUEST READING LIST FOR SEASON 1
Learn more about accountability coaching with host Becky Mollenkamp at https://beckymollenkamp.com
