Summary
In this conversation, Lex and Alex discuss the role of a creative strategist in the e-commerce industry.
The role has evolved to encompass the entire customer acquisition process, from ad creative to post-click experiences. Lex emphasizes the importance of aligning the incentives of creative strategists and performance marketers to achieve winning outcomes.
She also discusses the challenges of finding new angles and the need for tools and frameworks to streamline the creative strategist's workflow.
Takeaways
A creative strategist is responsible for research, ideation, execution, and data analysis and optimization in the e-commerce industry.
The role of a creative strategist has evolved to encompass the entire customer acquisition process, from ad creative to post-click experiences.
Aligning the incentives of creative strategists and performance marketers is crucial for success.
Finding new angles and messaging is a challenge for creative strategists.
Tools and frameworks can streamline the workflow of a creative strategist.
Chapters
00:00
Introduction to the Role of a Creative Strategist
01:18
The Evolution of the Creative Strategist Role
04:17
Aligning Incentives: Creative Strategists vs. Performance Marketers
07:05
Challenges of Finding New Angles as a Creative Strategist
19:33
Streamlining the Workflow of a Creative Strategist
