Amber and Steven talk about what it takes to build true loyalty in business and in life. They focus on creating experiences that keep people committed long term and explain why loyalty is earned through how people feel when they interact with your business. Many customers are willing to pay more when they feel valued, respected, and taken care of.
They share how accessibility sets their businesses apart. When people call, a real person answers and helps immediately without unnecessary delays. Steven talks about the importance of speed and reliability, including how equipment is often delivered the same day to show customers they are a priority.
They also discuss how loyalty grows when you consistently pour into the people who have poured into you and intentionally maintain your network. Confidence plays a key role as well. When someone does not choose you, it is not rejection, it simply means it was not the right fit. Amber highlights the importance of remembering milestones and meaningful moments in people’s lives as a way to stay connected, build trust, and plant the seeds for lasting loyalty.
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