The rich young ruler had everything our culture values - wealth, youth, and power - yet he walked away from Jesus sad and empty. When Jesus asked him to sell his possessions and follow Him, the man couldn't do it because his possessions had captured his heart. This story reveals that salvation isn't about keeping commandments or being good enough; it's about recognizing we cannot save ourselves. Jesus wants our hearts more than our obedience, and He calls us to examine what we love more than Him. The question isn't whether we have much or little, but whether our treasure is in heaven or on earth.