What makes rosin different, and why does it matter? In this episode of the High Functioning Podcast, Ben McCabe, Chief Operating Officer at Sweetgrass Botanicals, explains the truth about solventless rosin.
Ben shares how Sweetgrass built transparency into its model with live demos, how solventless shows the full character of a strain, and why some cultivars shine while others do not. He also talks about why solventless is the natural next step in any maturing market and how history and tradition connect to the craft today.
🎙️ You’ll Learn:
The difference between rosin and resin
Why solventless is considered the purest form of the plant
How demos help customers understand and trust
Why not all strains process the same
What history and culture tell us about quality
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