Sony Pictures Chair Tom Rothmam pulls from his inner Beyonce and encourages that we will get back into the theaters “if we Make Dope Shit”. The sentiment seems to be rising that the theater experience will fulfill a different purpose than just paying the bills for studios blockbuster strategy. The exhibition of a cinematic experience will need to focus on the execution of the art more than the form in order to get viewers back in the seats.
This week was the roll out of Paramount+ and investors are lukewarm on welcoming it into the clubhouse. The platform's strategy to release films 45 days after theatrical may be a bold move to keep the films relevant but will be a deal changer for the back end deals for films like Maverick.
Golden Globes week is upon us without the glitter of the parties, FYC pushes and even the Films. How will the stay at home culture hold back the recognition and reward of the creative career? As a rollout begins for the list of films from the Academy, we may see the lowest numbers ever for the broadcast and a huge separation from the Hollywood of yesterday and today.
NBC concludes the practice of overnight ratings, dropping the number from their investor and advertising reference to push the focus on the true KPIs of the TV Industry. NBC’s Stuart Levine, writes in Variety “Long gone are the days when a vast majority of viewers watched their favorite shows in the exact time slot in which they were scheduled.” Further proof that the new metrics of the Hollywood screens are protected on each OTT platform. Influencer culture, branded content, sponsorship deals and subscribers are so entrenched that networks may no longer need Upfront season to make ends meet.
