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Movies are the fighting back in the theaters.

Godzilla vs Kong is the first sign that film goers are willing to get back in the seat. Even though HBOMax released at the same time, the monster film reached $40MM Domestically. This may be a sign of success or flop as the summer gives us more post-pandemic numbers.   

Keith Rauch makes a great point that other industries have prepared messages to welcome customers back, #Hollywood​ is falling short. “The Hollywood egos that need to get all the credit stop the industry from surviving organically.”   

Disney+ discovers their original content is not always a guarantee. The original series, The Right Stuff, is cancelled after one season. This puts to questions: does Disney streaming audience have different expectations than cable network programming?  

Zack Snyder pushes some buttons with his 4 ½ hour Justice League director’s cut. Warner proves that they are willing to pander to the online pressure to release the film, but the skew of the DC Character is still disappointing. “They are supposed to be heroes” (Tim Thompson) but Warner Bros doesn’t want goodness to prevail.