Words have power. In this episode of the Inside BS Show, Dave Lorenzo breaks down five everyday words and phrases that are holding you back from reaching your full potential. Whether you're a consultant, business owner, or professional, the way you describe your work and respond to clients shapes how others perceive your value. Dave shares a powerful linguistic shift that will immediately elevate your credibility and drive better outcomes.
What You’ll Discover Today:
- Why calling yourself a “fractional” anything weakens your positioning
- How to shift from talking about “fees” to emphasizing “investment”
- The emotional difference between “learn” and “discover”
- How “teaching” feels like lecturing while “sharing” builds connection
- When “no” shuts down opportunity, but “why” opens the door
Key Topics Discussed:
- Positioning language for professional services
- Value-based communication strategies
- Influence and persuasion through word choice
- Coaching mindset vs. controlling mindset
- Creating positive client and team interactions
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