Description

Most entrepreneurs make negotiation harder than it needs to be. In this episode of The Inside BS Show, Dave Lorenzo, the Godfather of Growth, and his co-host Nicki G. strip away the fluff and deliver a no-nonsense negotiation framework you can use in any situation, from buying a car to closing a major business deal.

What You’ll Discover Today:

• How to uncover what the other side really wants before you even sit down
• Why leverage matters and how to find it when it’s not obvious
• The critical role of clarity of purpose (and why you always need a backup plan)
• The power of quick wins: why agreeing on the easy stuff first builds momentum
• How to bring the right decision-makers into the room to close deals faster

Dave and Nicki share practical stories and examples that make these lessons stick. If you want to cut through the noise and negotiate with confidence, this episode is your shortcut.

Key Topics Discussed:

• Research and due diligence for every negotiation
• Leveraging timing, incentives, and alternatives
• Setting red lines and contingency plans
• Building goodwill through early agreements
• Closing principal-to-principal with authority and credibility

Links and Resources:

• Subscribe via Email: GetInsideBS.com
• Call Us: (305) 692-5531
• Buy the Book: The 60 Second Sale

Call to Action:
What’s one negotiation strategy that has worked best for you? Share it with us—we’d love to hear your approach.