The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.
In this episode, Dave and Lacy discuss:
- Lacy’s journey to becoming the content creation guru she is today.
- Getting written content into the hands of the right people.
- How to create great blog content, white papers and free reports as marketing tools.
- The way to write for marketing (it's different than academic writing or writing for the court).
- How, when, and where to repurpose content.
- Putting your personality into your writing.
Key Takeaways and actionable tips:
- Without great content, nobody is going to stay and read it.
- Think about the goals of the content you are creating.
- We read differently in different formats. We are more likely to commit to reading something on paper.
- Quality and consistency over quantity.
