The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.
In this episode, Dave and Steven discuss:
- The Shark Tank Experience.
- Why Xero Shoe is a movement.
- Building a community.
- The reality of the guarantee.
Key Takeaways and actionable tips:
- Create your product to support the purpose.
- Build your marketing based on the customer lifecycle.
- A guarantee isn’t dangerous if you have a good product.
- Just be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.
