Description

In this episode of Inside BS, Dave Lorenzo interviews Brian Tannebaum, a Miami-based criminal defense and legal ethics attorney whose practice is built entirely on relationships.

Brian represents lawyers, judges, doctors, and high-net-worth individuals facing serious legal and licensing issues. He does no advertising. 

Every client comes from referrals. His fees are often charged as flat, upfront amounts that can reach into the tens or hundreds of thousands of dollars.

The conversation explores what real networking looks like in high-trust, high-stakes professional services. Brian explains why networking is not about handing out business cards, why selling yourself too early damages credibility, and why patience is the most important skill in relationship-based business development.

This episode is a practical discussion for attorneys, financial advisors, and other professionals who want to attract high-net-worth clients through reputation, trust, and long-term relationships rather than transactional tactics.

Key Topics and Takeaways

• Why 100 percent of Brian’s business comes from referrals instead of advertising
• The difference between networking and sales and why confusing the two destroys trust
• Why the goal of networking should be one meaningful conversation, not volume
• How speaking engagements quietly become powerful networking tools
• Why top professionals often refuse referral fees to protect their reputation
• The idea of “accept nothing” when adding value to others
• Why connecting people to each other is the highest form of networking
• How structured networking groups create leverage beyond the room
• Why patience is the most underrated networking skill
• The biggest mistake people make: trying to sell themselves too early
• Why defocusing your networking often produces better opportunities
• How long-term reputation compounds into effortless client acquisition