Nathan - December 22
VIEW RECORDING - 62 mins (No highlights)
Jonathan discussed his goal of getting 10 clients for his new local SEO agency, with a target pricing of $2,000 per month. He has some experience with SEO but not specifically local SEO, and they discussed the challenges of convincing small local businesses to invest in SEO services.
Fulfillment and services @ 3:35
They reviewed the key components of Jonathan's local SEO service offering, including optimizing Google Business Profiles, building backlinks through methods like podcast guest appearances, and on-site SEO. They discussed the need to outsource some of the more manual backlink building tasks.
Outreach and lead generation @ 13:15
Nathan recommended that Jonathan focus his initial outreach on a targeted list of local professional services companies, using a combination of direct email/LinkedIn outreach and leveraging his existing newsletter audience. They discussed the pros and cons of different outreach approaches.
Jonathan shared his plans for a monthly "Queen's Business Insider" newsletter to aggregate local business events and opportunities. Nathan advised aligning the newsletter more closely with the SEO agency's lead generation goals, rather than trying to maintain multiple separate newsletters.
Nathan agreed to provide Jonathan with a follow-up email outlining specific recommendations for his focus over the next 4-6 weeks, including outreach, fulfillment, and newsletter strategy.
