Should You Write a Book? (Ally Machate)

Description

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Ally Machate, CEO of The Writer’s Ally, is on a mission to help authors make great books and reach more readers. Publishing a book can help coaches share their expertise, experience and methods with so many more people than they could ever reach one-on-one.

In this episode, Melinda and Ally help listeners sort through the whys and hows of writing a book and provide clarity on the reality of becoming an author.

In this episode we discuss:

What are reasons a coach should not write a book?
What are reasons a coach should write a book?
How can a book benefit your coaching business?
Overcoming common mindset blockages for writing a book.
What is the process of writing a book?
What are signs you are ready to write a book?
What to do if you have way too much content for one book.
What is a ghostwriter?
Should you consider writing a book with others or contributing to an anthology?
What are the different kinds of books a coach can write?
Having realistic expectations about writing, publishing and selling a book.

“If you don't have the right mindset going into something, it's going to be just that much harder and more miserable and probably less successful.”
– Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. As an author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish, and sell more high-quality books.

Resources or websites mentioned in this episode:

Credits:

Guest: Ally Machate
Host: Melinda Cohan
Producer: Cynthia Lamb
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton