Happily, there are many ways to productize your relationships with customers or your expertise as a consultant.
[Patrick notes: The transcript below has my commentary inserted like this, as usual.]
What you’ll learn in this podcast:
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[powerpress]
Transcript: Teaching As Marketing
Patrick McKenzie: Hi to everybody. This is Patrick McKenzie, perhaps better known as better known as Patio11 on the Internets. Welcome to the, I think, seventh edition of the Kalzumeus podcast. [Patrick notes: 6th!] I’m joined here by special guest Nathan Barry, author of “Authority,” founder of ConvertKit, and a guy who has a few other things in his expanding product empire.
[Patrick notes: If you sell software, information, or consulting services, take a look at ConvertKit. I started using it recently for one of my businesses. It bakes a lot of acquired smarts into an email marketing workflow tool.]
Nathan Barry: Thanks for having me.
Patrick: Thanks very much for being here. I think we’re probably going to be talking about info products today, primarily. Let’s ask the obvious question first. Do you like the term “info product”?
Nathan: I think it’s a little degrading. I tend to just refer them as courses or books. “Info product” always brings up the scammy Internet marketer.
Patrick: Right. The whole “make money online” niche.
Nathan: Right, exactly. I just try to write things and teach things that provide value. “Info product” doesn’t demonstrate that very well.
Patrick: That’s something I totally agree with. I try to call mine “productized consulting” because the book was like a consulting engagement except delivered with less of my hours of unique attention attached to each delivery. I think you were also a consultant before you got into being a publisher, right? How did the arc of that transition go for you?
Nathan: I did some freelancing in college, and then after I left college, I did a year freelancing full time. That worked pretty well for me, but then I went on an extended five or six week international trip. Didn’t do any work. Came back. It was the beginning of 2009, and there was a recession going on in the US, so nobody wanted to work with me then. I ended up taking a job leading the design team at a local startup, and...
For the full transcript see here.
