Today, we have a truly inspiring guest, Rama Mayo, the visionary founder of Hall of Flowers, one of the largest and most authentic trade shows in the cannabis industry. Rama shares his fascinating journey from running a punk rock record label to pioneering a non-corporate trade show that stays true to the roots of cannabis culture.
🎤 In this episode, we dive into:
- The Birth of Hall of Flowers: How Rama's background in punk rock and branding shaped the foundational principles of Hall of Flowers.
- Branding Deep Dive: Rama discusses the critical role of branding in the cannabis industry and shares his unique approach to maintaining authenticity while scaling businesses.
- Trade Show Dynamics: Unpacking the challenges and triumphs of creating a cannabis trade show under tight regulations and how Hall of Flowers manages to deliver an exceptional non-corporate environment.
- Preparation Tips: Crucial advice for both retailers and brands on how to maximize their Hall of Flowers experience to foster growth and visibility in the competitive market.
- Future Predictions: Insights into the evolving landscape of the cannabis industry and what brands can do to stay relevant and impactful.
🌟 Special Highlights:
- Rama’s early days of DIY branding and his transition into the cannabis space.
- The evolution of cannabis branding from a grassroot community to a booming industry.
- Favorite brands and how they are steering the future of cannabis.
🎧 Tune in now to gain exclusive insights from one of the cannabis industry's most influential figures and learn how to navigate the complexities of the market while staying true to your brand’s essence. This episode is a goldmine for anyone looking to carve out a niche or expand their footprint in the ever-evolving cannabis industry!
👉 Don’t forget to subscribe to the Kaya Cast Podcast for more insights on growing and scaling your cannabis business effectively!
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Find out more about Hall of Flowers at:
https://www.ramamayo.com/
https://www.hallofflowers.com/
https://www.linkedin.com/in/ramamayo/
Highlights:
00:00 Introduction to Hall of Flowers
01:04 Rama's Journey into Media and Branding
03:18 The Evolution of Branding in Cannabis
06:45 Favorite Cannabis Brands
10:57 Starting a Cannabis Brand: Key Moves
15:14 Challenges and Success of Hall of Flowers
25:05 The Value of Cauliflowers
26:16 Preparing for Cauliflowers
27:11 Maximizing Booth Presence
30:23 The Importance of Brand Story
35:25 Why Attend Hall of Flowers?
39:47 New Launches at Hall of Flowers
43:35 Rapid Fire Questions
46:15 Conclusion and Farewell
#kayacast #ramamayo #hallofflowers
