A Structure to Create Value
As Klassen grows, one of the biggest challenges is keeping clarity and alignment across a growing team. What once worked through small groups and informal conversations becomes more complex as the company expands. Without structure, even the best strategy can get lost in the noise.
In this episode of Klassen’s Value Creators Podcast, Travis sits down with Greg Reese, Chief Commercial Officer, to talk about how Klassen organizes itself to support value creation across the company.
The conversation explores the balance every growing business must find between bureaucracy and anarchy. Too much structure leads to slow decisions and rigid processes. Too little structure leads to confusion about roles, ownership, and priorities. Klassen is working to build a structure that provides clarity without losing agility.
Greg walks through the framework Klassen uses to organize the business:
Together, these elements help the company align hundreds of daily decisions with a single mission: creating value for customers, employees, vendors, and shareholders.
The episode also highlights something employees repeatedly say in internal surveys—the best part of working at Klassen is the people. The structure isn’t about putting people into boxes. It’s about creating a framework where people can collaborate, understand their role, and contribute their strengths to something bigger.
Ultimately, the structure exists for one reason:
to help the team deliver the Klassen Promise—Create Value. Lead the Market. Act Consistently.
