In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes. Together, they dive into the power of communication in laboratory outreach, sharing practical advice and memorable stories about:
- Identifying audiences (04:13): Discover the internal and external groups you need to communicate with regularly.
- The needs of different audiences (06:46): Learn how communication strategies must adapt for internal teams versus external partners, and what makes each group unique.
- Establishing relationships as a new manager (08:32): Get insights for new outreach managers on building trust and strong connections.
- Tips for strong relationships (16:15): Explore proven approaches for connecting with external partners, non-laboratory departments, and those who can boost your program’s visibility.
- Essential messages for support departments (24:56): The three most important things support departments should know about your outreach program.
