Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.
Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.
- (00:00) - Your kettle has a sonic brand
- (00:30) - Introduction
- (00:53) - Why is audio branding important?
- (03:01) - Jodi’s pick: Intel
- (06:31) - Mark’s pick: Sega
- (09:00) - Jodi’s pick: McDonald’s
- (12:16) - Mark’s pick: KFC
- (13:14) - Jodi’s pick: Netflix
- (15:08) - Mark’s pick: macOS startup chime
- (17:53) - Jodi’s pick: State Farm
- (19:37) - Mark’s pick: Cadbury
- (21:34) - Jodi’s pick: Renault
- (23:55) - Mark’s pick: Xbox 360
- (24:49) - Midamble
- (27:14) - Building the final list
- (28:14) - Honourable mentions
- (32:15) - Making people pay attention
- (35:16) - Pearl and Dean
- (36:15) - The Audio Branding podcast
Listen to the Audio Branding podcast, and book Jodi for your next project.