Ever wondered how writing a book could become one of the most powerful tools to grow your business, build credibility, and expand your impact? In this episode of Make Your Passion Pay, I sit down with publishing strategist and former Simon & Schuster editor Ally Machate to explore how the right book can support your business goals and help your passion pay.
Together, we dive into why not every book serves a business, how to avoid writing the wrong book, and what it means to approach authorship with clarity and intention. Ally shares behind-the-scenes insight from her 25+ years in publishing and explains how books can function as authority builders, conversation starters, and long-term business assets when written with strategy.
We also explore the mindset business owners need before writing, how a book can align with your offers and audience, and why writing with purpose creates more opportunities than simply publishing for the sake of publishing. This conversation is full of practical guidance for entrepreneurs, coaches, speakers, and leaders who feel called to write and want their book to truly work for them.
Tune in to learn how writing the right book can amplify your message, deepen your impact, and help your passion pay.
Let’s make your passion pay!
Ally Machate’s Bio:
I’m Ally Machate, founder of The Writer’s Ally, publishing strategist, and former editor at Simon & Schuster. For more than 25 years, I’ve helped authors and business owners write, publish, and sell books that support their bigger vision.
Through my work, I’ve seen firsthand how powerful a book can be when it’s created with intention and clarity. I specialize in helping entrepreneurs and thought leaders avoid common publishing mistakes, write the right book for their goals, and turn that book into a meaningful business asset rather than a missed opportunity.
My approach blends traditional publishing expertise with modern business strategy, helping authors build authority, attract aligned clients, and create long-term impact through their work. I believe books can open doors, spark conversations, and expand possibilities when they are written with purpose.
If you’re feeling called to write a book and want to be sure it supports your business and your message, I’d love to support your journey.
Connect with Ally:
Free Webinar: Don’t Write the Wrong Book!
www.offers.thewritersally.com/makeyourpassionpay
Website: www.thewritersally.com
LinkedIn: https://www.linkedin.com/in/allysonemachate
Facebook: https://www.facebook.com/allysonemachate
Instagram: https://www.instagram.com/allymachate/
Goodreads: https://goodreads.com/allysonemachate
Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook!
Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!
Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!
Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!
