One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.
That’s the power of data-driven driven reports powered by surveys.
It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.
Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.
In this Marketing Powerups episode, you’ll learn:
Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021
Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Peter Caputa
Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.
🕰️ Timestamps and transcript
✨ Useful links
