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Description

Summary

In this episode, David Osborne interviews Eric Massengale, owner of Dow Oak Events, about the power of automation in the DJ industry. They discuss the benefits of using CRM software like DJ Event Planner and SMPL, and how automation can save time, increase efficiency, and improve profitability. Eric shares his workflow for automating the client process, from lead generation to review collection. They also touch on the importance of finding the right pricing sweet spot and not overcomplicating things. Overall, the conversation highlights the value of automation in running a successful DJ business.

Takeaways

• Automation can save time, increase efficiency, and improve profitability in the DJ industry.
• CRM software like DJ Event Planner and Simple can streamline the client process and automate tasks.
• Finding the right pricing sweet spot is crucial for success in the DJ industry.
• Simplifying and automating processes can lead to higher profit margins.
• It's important to use automation tools that you are comfortable with and can effectively utilize.

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