Summary
Nicole Nell, owner of Visual Sound Productions, shares her journey of starting as a DJ and expanding into AV and production. She discusses how she integrated her background in dance choreography with DJing and production to create unique experiences for dance competitions. Nicole also explains the importance of brand recognition and quality in her business and the process of creating divisions within her company. She emphasizes the value of cross-pollination and utilizing versatile staff members. Finally, she highlights the significance of profitability and scalability in building a successful business.
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