Here's a question with a lot of moving parts.
One of our members asks:
Have client who wants advisory, 1 hour a week. I’m skeptical they’ll want to pay my £200/hr rate. Pre A round. What would you do/suggest?
Some highlights of my response include:
- Don't let clients prescribe solutions/scope/how you deliver your work
- You want to create solutions based on their goals—which are determined by your ability to deliver on it and the value of that outcome
- Whatever you do, don't sell by the hour
- Bake in a few other pieces of value so they can't take your rate and divide it by a number of hours
- Consider a few options: one-off strategy calls, productized services, custom, group coaching
Give it a listen, I cover lots more examples.
Yours,
—k