Mission Forge Podcast
Creating a video presence and systematizing at the same time. 3/4/2019
Part 1 of 2
Preface: Video is a fantastic way to get your message to the intended audience, but it is also fast becoming a way for Realtors to grow their sphere of influence. There are statistics out there, but I am not going to go through them. Video = more effective than not. A lot more effective. By preparing video content potential consumers start to get to know, like and trust the agent before having met the agent, or having met the agent in a professional way.
There are several types of content an agent can create for the consumer. ONE--Probably most popular is the home tour, or featured home, or open house tour (not much thought to this, but there are creative ways to do it better).
TWO--Also popular is the public service announcement, or community engagement video (the sky is the limit here and you are wide open to be creative as you can).
THREE-- There are also many different series agents can do to inform the public about real estate hacks, tips and advice on popular family, life and home topics. (once again, there is a wide range of ways to go with this and you are only imposing the limits here)
FOUR-- But I would like to talk about another series of video agents should consider designed to inform their consumers while at the same time systematizing their business.
Wait. Pause. What is systematizing?
Systematizing is a process to become more efficient and keep you from reinventing the wheel each time you do something. We are all busy and systematizing makes us more productive. Meal preparation comes to mind. Having different laundry baskets for bright garments and white garments is another form of systematizing. Filing your receipts in prelabeled folders throughout the year to avoid having to refile them all at tax time is another form of systematizing.
The entire goal is to do things less often and more efficiently. People put systems in place to free up time and then do more of what they enjoy.
Have you ever tried to grocery shop in a new grocery store? That is an example of life without systematizing. You get used to the aisles and where everything is and you can move through the store quickly. Take that system away and you spend twice as much time in the store.
What if you could systematize, serve your clientele in a meaningful way, and attract new business at the same time? If agents can conquer their irrational fear of video, this is a fantastic step forward in their business.
Well I did a quick calculation and estimate you could save 36 hours a year by systematizing in this way. 24 transactions, 6 conversations per transaction at 15 minutes each is 2160 minutes. 2160 minutes is 36 hours.
While I was at a conference recently, I sat next to an agent and this idea was brought up after the talk. She wanted to use video give her clients the big picture messages during the life of a transaction. She would have the videos prepared and ready to send out at the right time. By doing this she would save time, separate herself from the crowd, and have content to share with others considering her services.
I thought this was a genius idea. It reminded me of a similar idea I got from a new agent in my office. I was developing content for new agent training and he had to miss one of the courses. We were scheduling a new meeting to get him up to speed and he suggested I put the courses on video. I thought it was a genius idea. I modified it a little into podcast format due to the length of the sessions, but now have each of the courses available for anyone to see (or hear in this case).
Here are some suggested content for your sellers
1) What you can expect (getting ready for the initial consultation)
-Let’s get to know each other
-show me your home (the good, the bad, and the ugly)
-ask me anything
-tell me your expectations
-what are your needs time wise, financially, etc.
-where are you going
-what I will do for you
2) You decide to list with me what now?
-Let’s establish value
- Here is an estimate net sheet
-Entry strategy
-Agreed upon repairs
-Open House Schedule
- Lock box and sign discussion
-data entry and syndication discussion
-Showing schedules
3) Listing is live
-how long will it take to get an offer
-what to expect when I get an offer
-What if we do not get an offer?
-talk to me about negotiation?
-should I take a contingent offer?
-do deals fall apart?
4) We got an offer! Now what?
What is the price?
What is the loan type?
What are the concessions?
What are the contingencies?
What is the downside?
When will it close?
5)_You are under contract? Now what?
Get ready for the Home inspection
Get ready for the Appraisal
Get ready for the termite and moisture inspection
Start to pack
Set up utility transfer
Have a back up plan, just in case
Let me check on the loan process
6) preclosing to close date
Communicate with the title company
Communicate special needs
Communicate fund transfers
Be vigilant about money transfers.
Expect a couple of day delay in access to funds
Communicate changes
7) post closing activities
Be available for missed items, openers, special instructions, manuals, warranties
Expect an escrow check for refund later
How to deal with mail
Reminder to notify friends, family, and others
exit survey/reviews/consider referral
