You need to be clear on your value proposition. The world has no way of considering your value unless you display it clearly and often. It must be fresh and concise and pertain to their needs. You are always applying for a job in real estate. The resume needed should be fresh, deep and relevant to the needs of the consumer you want to work with. How can you dial into those needs? Take a listen.
A simple recipe for a value proposition is to picture a 3 legged stool. For that stool to support the it will have 3 strong legs. Each leg is a component of your value package. Leg #1 is the services and value tied to your office, office staff, services that come from there. Leg #2 is tied to the brand of your firm. Build on the large network, or the small local boutique aspects of your Firm brand. Include special things your brand brings to your business activity. Most importantly is your personal value proposition This 3rd leg to the stool is the most critical. It is important for you to recognize what it is about you and your service, systems, and processes that cause real estate to move when you are around. I heard one guy say just that, "I cause homes to sell." So long as you can back it up, it is a terrific claim. If you are lacking content then plug those around you who know, love, and trust you....What is great about working with me? That is your value. Be Pithy and practice your value prop in an elevator. Make a video of it. Have ChatGPT put it into a poem form. Have fun with it!
