I. Checklist for Showing Property
□ Have a CLEAR understanding of what the consumer wants to see
□ You may not REFINE this understanding until you witness what they want to see
□ Search multiple sources to find matches, MLS, FSBO, buyer leads, your sphere…who would sell if?
□ pull listings 3-4 days ahead, review all showing instructions, review all agent comments, call/text LA to confirm avail.
□ follow LA instructions (first impressions are KEY) you ARE being judged, and presented to the seller!!!
□ arrange available matches in a reasonable order for driving.
□ listen to what they client says, but with in the law and reason
□ track every showing and all properties sent to buyer via MLS Portals
II. Action items for Showing Property
a. Know your buyer and understand the house they want. Consultation.
b. Understand time constraints posed by distance and showings
c. Update LA/LO with changes
d. Prep buyer with proper expectations of cadence of the day
e. Take notes from you, take notes from buyer, take more notes
III. Best Practices for Showing Property
a. Check in with LA, read all instructions
b. Prepare materials for your buyer to have during showings
c. Set expectations for your buyers about appt. procedures
d. Always knock and announce your entry
e. Leave your card, turn off all lights, unless told not to, text when finished
f. Send feedback/update to LA for goodwill, also prep for purchase offer
g. Consider buyer special needs (and your own) for long groupings of showings. 8 in a day is a lot.
h. Respect personal needs like hunger and bathroom breaks
i. Put your phone on silent, but still check for important texts and VM
IV. You oughta & gotta for Showing Property
a. Have appt. for a listing that is available
b. Have access path/method clear. (gate codes, CBS codes)
c. Have compensation path clear (non MLS showing)
d. Have buyer lender letter, explain ed to buyer about EMD and HI cost
e. Take notes, plan for breaks, possible meals, and things you did not expect
f. Be prepared to plan more showings or to write an offer.
g. Communicate with listing agents about updates.
h. Point out good, bad, and the ugly (not your opinion but your experience)
i. Listen more and talk less.
V. Pitfalls for Showing Property
a. If you plan your route poorly it will cause issues.
b. Be flexible and let the situation become fluid if needed. Just update all involved.
c. stay in touch with buyers to establish and maintain procuring cause
d. offering opinions versus insights can set a bad tone, send the wrong message
e. not preparing materials for the buyer to have during showings
VI. Notes for Showing Property
VII. Capital Tips from the Pros for Marketing
Houses do the heavy lifting
Bring a clip board, tape measure, flashlight
Rainy days are the best for showing property
Showing at night? Confirm utilities.
Try to avoid letting clients use restrooms at house.
Try not to let clients wander alone though-out the house.
Do inside first, then outside so you do not track dirt.
If another agent comes as you are leaving and you let them in, you are on the hook for issues possibly.
