Professor Adi discusses with Mary Beth:
- Her career path in public relations and how the field has evolved – including the issue of how public relations itself is defined
- Her early life experience growing up in Romania, within a country under a Communist government, and its impact on her perspective
- Perspectives of “having something to say” and how that parlays into creation of her own #WomenInPR podcast
- How gender diversity is missed in history and how the legacy impacts workforce issues, including in a specific way in public relations and how ideas in this field are influenced by lack of gender diversity
- How practitioners must apply data in the best ways and why it matters
- Why data must be – in part – a “What have you achieved…?” question
- How data should not simply exist as some “shiny box, where you take data in and take data out” – and instead, make sure it is a holistic enterprise for the set-up of a research program
- The ways in which “vanity metrics” fill meaningless spaces without read value to a relationship-management program
- What her frustration points are about AVE as a form of false measurement
- Why “the sale is not closed by PR” but rather exists as part of a larger ecosystem while still being behavioral-objective driven
- How the “media relations” paradigm of PR has evolved massively… but how too many clients think through this narrow prism, to their own limitation – and their data priorities (or lack thereof) often reflect this limitation
- How clients should consider data as part of potential corporate activism… and exactly what qualities define “an activist” – and they don’t always confirm with “rage” or “dissent” / opposition (“We are ALL activists.”)
- What the ethics implications are of Artificial Intelligence (AI) and how well (or poorly) postured the public relations profession is; and how “digital literacy” is a much more germane overarching skill set in PR
- What type of “voice” strategic communicators must have to be relevant in the AI conversation … with meaningful impact.
- And more
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