Kelly and Mary Beth have a candid chat about #EthicsWashing and how it’s damaging the public relations industry – particularly when PR industry associations are the ones doing it. Included in the discussion:
- How the #MeToo movement’s authenticity demands have changed some aspects of the automotive industry; How #Greenwashing, #Pinkwashing and #Gaywashing have joined the line-up of authenticity fails under public scrutiny… and why walking-the-talk is so essential;
- How #EthicsWashing is the latest iteration of the same phenomenon;
- How some simple questions Mary Beth asked the Global Alliance – originally in December 2019 – snowballed into an “international incident”;
- Background of what the Global Alliance is and confusion about its mission versus known deliverables / impacts;
- What other kinds of non-transparency behaviors by PRSA are transpiring that undermine member trust (and PRSA’s own ability to lead its U.S.-based membership in a credible manner);
- What value systems of accountability are supposed to look like … and how certain leaderships have drifted away from that mandate
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