Description

About Mark Weaver
Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry.  He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision. 

Now as content marketing manager for Radio Systems Corporation in Knoxville, TN (home of the Invisible Fence®, PetSafe® and SportDOG® brands), Mark has dreamed of living in Knoxville to be in a city full of personality and surrounded by so many opportunities for outdoor adventures and activities.

Mark loves exploring nature with his wife and two kids. He loves to travel and experience new cultures, snowboarding, mountain biking, and of course dogs! Fun fact: Mark won the Showcase Showdown on the nationally televised game show “The Price is Right” and sold the two cars he won to live in Uganda, Africa to help out orphanages.

Show Notes

• Kelly Fletcher and Mary Beth West explore Mark Weaver’s insights about why influencer marketing “isn’t just the future; it’s the NOW.”  
• Mark explains:
  • What “influencer marketing” is by definition
  • How he started on his pathway as an influencer himself for the motorcycle industry
  • How influencers tap into the trust factor that impacts the buyer’s journey
  • How Mark is managing the influencer strategy and selection process at Radio Systems (which includes the PetSafe®, Invisible Fence®, and SportDOG® brands) with specific tools that all strategic communicators might consider for their technology toolbox
  • Why Instagram commands a lead role
  • Why huge budgets may not be required to achieve significant results
• Kelly also discusses the Julius / Lippe Taylor “State of Influencers Report 2019” Report; the role of macro-, micro- and nano-influencers; and the ethics / Federal Trade Commission legalities of influencer marketing transparency.

Links

• Follow the #MsInterPReted hashtag
• Fletcher Marketing PR: https://www.fletchermarketingpr.com/ 
• Fletcher Marketing PR on Twitter: @FletcherPR 
• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 
• Follow Radio Systems Corp on Twitter: @RadioSystemsCor 
• Follow Mark Weaver on Instagram: @markrweaver 
• Find Radio Systems online: https://www.radiosystemscorporation.com/ 
• Learn more about the Julius (@JuliusWorks) / Lippe Taylor (LippeTaylorPR) “State of Influencers Report 2019”: 
  • https://blog.juliusworks.com/state-of-influencers-report-2019-julius 
  • https://www.prnewswire.com/news-releases/influencer-marketing-is-maturing-heres-what-you-need-to-know-300867546.html?tc=socialpost