The greatest battle each of us must face is the battle to defeat ourselves. The world we have been baked in our entire lives tells us that we deserve to have what we want when we want it. The average person is hit with 5-10K marketing messages a day. Most of them we don’t even notice because of how many are coming at us, we have developed selective attention. So marketers work harder and harder to make us notice theirs amidst the sea of ads floating past our subconscious every day. And yet many of them do work, and most of them are telling us what we want to hear. Some version of the same old lie that we have been drawn to for all of human history. “You deserve to have what you want when you want it.”
