Description

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What does it take to grow a local HVAC company into a multi-state home services powerhouse?
In this episode of NWA Founders, we sit down with Charley Boyce, CEO of Paschal Air, Plumbing, & Electric, to talk about legacy, leadership, and how he’s scaled one of Northwest Arkansas’s most trusted brands while staying rooted in the values that built it.

Charley acquired Paschal in 2010, inheriting a strong foundation. What followed was an aggressive, intentional expansion across multiple states, trades, and service verticals, all powered by Charley’s obsession with operational excellence, customer satisfaction, and performance. Whether you know Paschal from their signature blue vans or from a 2 a.m. plumbing rescue, you’ve probably felt the impact of their work.

Summary

Charley shares how he went from field tech to company president, taking over the family business while still learning the ropes. He reflects on his decision to grow the business beyond its local roots, opening new locations in Fort Smith, Joplin, and eventually across multiple state lines, all while keeping quality and culture intact.

Growth didn’t happen by accident. Charley explains his “do things right, not fast” philosophy when entering new markets, why he’s bullish on brand consistency, and how he evaluates potential acquisitions.

At its core, Paschal’s business model is built on showing up, doing the job right, and treating people with respect. Charley dives into the company's standards for customer service, the importance of training and techs who buy into the mission, and how trust is earned over time, one visit, one household at a time.

Highlights

00:00 Charley's background in the trades

23:30 Operational Excellence

41:00 Acquisitions

56:00 Competing with Private Equity Firms

1:13:00 Franchising?

Key Takeaways

1. You can’t scale chaos - Operational excellence is non-negotiable when building something big.
2. Legacy can fuel innovation - Instead of staying stuck in “how it’s always been,” Charley used legacy as a launchpad for growth.
3. Service is a brand, not just a department - Paschal’s reputation wasn’t built on marketing, it was built on thousands of interactions done right, over time.

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NWA Founders is a voice for Founders, Owners, and Builders driving growth in Northwest Arkansas, and is hosted by Cameron Clark and Nick Beyer.