Description

This week we’re diving into the world of email marketing and asking — has the era of the lead magnet come to an end?

Tune in to learn:

• What a lead magnet is
• Why you might want to create one ... or not
• Two business models that really don’t need a lead magnet
• Whether or not I’m a fan of lead magnets in 2024

Then we want to hear what you think about lead magnets! Love 'em? Hate 'em? Let us know!

💌 Email hi@softersounds.studio

☎️ Leave a voice message at speakpipe.com/offthegrid

And finally … cue NSYNC voice 👩‍🎤 … use the code ITSGONNABEMAY to take $10 off your Interweb membership this month.

Mentioned in the episode: NSYNC, Investopedia, Email as a Love Language with grace allerdice, Email Marketing with Holly Wielkoszewski, To Substack or Not to Substack?, Tarzan Kay, Amanda Laird, Pretty Decent

 
📲 Support for this show comes from Podcast Magic. It’s a way to save your fave pod moments AND help shows like Off the Grid grow. If a line sticks with you today, screenshot your player, email it to podcastmagic@sublime.app, and you’ll get a transcript + clip you can share. Try it 3 times for free, and use the code OFFTHEGRID for 10% off more. Enjoy! (sponsored)