Join me as I sit down with Paul Porter, Global Chief Experience Officer at Hamleys, the world’s oldest and most iconic toy retailer, for a deep dive into the art of creating unforgettable in-store experiences. In this episode, we discuss how Hamleys has captivated generations of shoppers for 265 years, the magic behind its seven floors on London’s Regent Street, and the power of play in a digital world. Learn how Hamleys scales joy across 200 stores in 17 markets, why emotion and storytelling still beat one-click convenience, and what the future of experiential retail looks like. If you’re passionate about customer experience and retail innovation, this one’s for you.
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