SUMMARY
Rob Dalton, friend and colleague, talks about his long career in the advertising industry, his product line, his new book, and his current career as a “brand therapist.”
GUEST
Rob Dalton, President of Dalton Brand Catalyst
HIGHLIGHTS
- Although Rob didn’t come up in the advertising industry of the Mad Men era, remnants of that culture still remained, where people drank with their coworkers every night, and were married to their work. Rob realized he had to quit that lifestyle when he sort of forgot his kids’ names.
- At age 35 Rob decided he wasn’t going to work for “jerks” anymore, and now works out of his Minneapolis base, just for clients and products that feel good to him, that make the world a better place.
- Rob has reinvigorated his career with work as a “Brand Therapist” for companies in the B2B space, and has distilled his career’s knowledge down into a book.
- Rob also used to have a product line of personalized party products called Write on Riot that used to be sold in stores like Target and Wal-Mart
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