I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers.
Brian and Kevin’s conversation was recorded on December 7th, 2023.
- (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell
- (05:10) - A week in the life of Kevin Powell
- (07:49) - Kevin's YouTube origin story
- (08:49) - Who is your target audience?
- (13:02) - Staying on the cutting edge
- (15:12) - Content ideation and maintaining a calendar
- (17:54) - Crafting the perfect video title
- (21:04) - The YouTube analytics rabbit hole
- (23:55) - Scripting and planning a video
- (26:06) - Outsourcing editing and post-production
- (28:09) - Long form vs short form content
- (30:49) - YouTube algorithms (or what we know about them)
- (32:30) - Subcribers to customers!
- (33:56) - Engaging with the YouTube community
- (36:48) - Separating content avenues
