In today's episode, I chat with Nishkarsh Agarwal, GTM engineering specialist, about building outbound systems that deliver 10-100x more output than traditional SDRs through strategic ICP analysis and modern sales tech.
We explore his creative evergreen workflow using Trigify to scrape LinkedIn lead magnet posts in real-time, PhantomBuster to grab engaged commenters, and Clay to enrich and qualify them - generating consistent high-intent leads for a performance marketing client by targeting the 3-4% actively in-market. Nishkarsh shares his unconventional journey from ethical hacking and penetration testing to post-production and social media growth, building a social media agency, discovering that outbound delivers results in 1-2 months versus 6+ months for content, and pivoting his career entirely to GTM engineering. He predicts only the top 0.1% of GTM engineers and firms will dominate (similar to how only 10% succeed with email today), tools like n8n are building Clay-like data tables, and successful firms will evolve into software companies like Cold IQ and Growth Engine X already are. Nishkarsh's advice: start with Clay for fundamentals, use Claude to generate hypothetical client scenarios, build playbooks repeatedly, and post on LinkedIn daily - your life will change in six months.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:29) What a GTM Engineering Specialist Does
(01:26) The Onboarding Process: Deep ICP Analysis
(02:28) Mapping TAM, Intent Signals, and Angle Selection
(03:35) Creative Campaign: Trigify + PhantomBuster Evergreen Workflow
(05:04) Cream of the Market: Targeting 3-4% In-Market Only
(06:12) Multi-Channel vs Email-Only Strategy
(07:25) Journey from Ethical Hacking to GTM Engineering
(08:25) Pivoting from Social Media Agency (6 Months) to Outbound (1-2 Months)
(09:26) Technical Background: C++, Data Structures, Then Marketing
(10:27) Future Prediction: Only Top 0.1% Will Dominate
(11:52) Evolution to Software Companies (Cold IQ, Growth Engine X)
(13:30) Advice: Clay → Hypothetical Clients → Claude Simulations
(14:52) Post on LinkedIn Daily = Life Change in 6 Months
(15:46) Closing and Contact Information
🔗 CONNECT WITH NISHKARSH
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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