In today's episode, I chat with Shawn, GTM engineer at RevPartners, about being their first GTME hire to build an all-bound motion alongside their core RevOps/HubSpot practice - serving both early-stage companies needing email infrastructure before their first SDR hire and mature companies sitting on goldmines of unactioned CRM data.
We explore his champion tracking play pulling Salesforce opportunities to check if past champions moved companies (auto-sending Slack notifications to reps saying "your champion moved, reach out today"), his web reveal play de-anonymizing website visitors via Midbound/Vector, sending data to Clay via webhook to qualify and enrich in real time, and cross-referencing visitors against target account lists to identify high-intent patterns months later. Shawn shares his remarkable journey from running a plumbing company with his father for 10 years, moving to Israel and pivoting into tech, landing at hyper-growth DealHub as an SDR under mentor Jeremy Levine, consistently hitting quota through cold calling and mining old Salesforce records for low-hanging fruit, learning Clay through Nathan Lippe's Clay Bootcamp course one year ago, posting his learning journey on LinkedIn, taking a founding BDR role to get a clean-slate experience, coaching startups one-on-one on Clay implementation, and eventually joining RevPartners where he's now operationalizing playbooks and hiring the next wave of GTMEs. He predicts the future is about better signal quality, cleaner CRM feedback loops, and AI used for reasoning not just generation - with SDRs and RevOps people best positioned to win because they already understand business logic and just need the technical leverage. Shawn's advice: build your own HubSpot motion, push data live, break things and fix them - you don't become a GTM engineer by watching videos, you become one by shipping things.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:30) What RevPartners Does: RevOps + All-Bound Motion
(01:37) The Process: Building Email Infrastructure Before First SDR Hire
(02:53) Creative Campaign: Alumni Champion Tracking Play
(05:51) Web Reveal Play: De-Anonymizing Website Visitors in Real Time
(07:28) Cross-Referencing Website Visitors Against Target Account Lists
(09:00) Clay Gets Stereotyped as a Cold Email Tool (It's Much More)
(09:56) Journey: 10 Years Running a Plumbing Company
(10:19) Moving to Israel, Pivoting to SDR at DealHub
(11:15) Hitting Quota by Mining Old Salesforce Records
(12:27) Learning Clay Through Nathan Lippe's Clay Bootcamp
(13:09) Coaching Startups One-on-One After Leaving Founding BDR Role
(14:10) Joining RevPartners as First GTME Hire
(15:44) Future Prediction: Signal Quality, CRM Feedback Loops, AI for Reasoning
(16:29) SDRs Best Positioned to Win (Business Logic + Technical Leverage)
(17:44) Advice: Build Your Own Motion, Ship Things, Break and Fix Them
(19:24) Closing and Contact Information
🔗 CONNECT WITH SHAWN
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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