In today's episode, I chat with Wesley Hoang from Cymate, a GTM firm working with over 100 tech startups from YC, First Round, and Techstars.
We explore why they won't onboard clients without a proven sales process, the brutal reality of multi-month testing phases, and Wesley's unique copywriting test: record your email as a voice note and play it back - does it sound like a friend talking? We discuss the personalization debate (it can boost meetings from 10 to 15, but won't save a bad campaign), why high-volume email still works when done right, and Wesley's prediction that cold email is becoming the B2B equivalent of consumer ads. He shares his journey from Apple software engineer to agency owner, and why early-stage startups are the perfect clients for cold outreach.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:27) What Cymate Does and Client Focus
(01:35) The Onboarding Process and Sales Process Requirement
(04:03) Copywriting Philosophy: The Voice Note Test
(06:11) Personalization vs Relevance Debate
(08:03) Email vs LinkedIn Channel Strategy
(09:44) Journey from Apple Engineer to Agency Owner
(11:39) Why Target Early-Stage Startups?
(13:18) Future of Cold Email: Becoming Like B2B Ads
(16:30) Multi-Channel Integration and Private Ad Networks
(17:49) Closing and Contact Information
🔗 CONNECT WITH WESLEY
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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