Athena Captain had to build a sales and marketing system from scratch, one that was based 100% on referrals. She’ll be the first to admit that it was no easy task. There were setbacks, serious missteps, and more.
But it was well worth it. Turner and Son Homes went from three referrals per quarter to 26 to 30 per month. That’s in a very niche market that saw the emergence of 17 new competitors while she was developing her system, which she uses as Director of Sales and Marketing for Turner. These days she also helps clients set up their own personalized prospecting systems as part of her consulting and coaching practice.
She says one of the most important things business owners must understand is that everybody in an organization is in sales in some way. We talk about what that means in practical terms, as well as…
