Best-selling coauthor of The Go-Giver series, speaker, entrepreneur, and mentor Bob Burg has a simple philosophy: shifting your focus from getting to “giving" (providing immense value to others) is both a more fulfilling and more profitable way of doing business.
It might seem counter intuitive, but by following that rule of focusing how you can give value to others, your business will be more profitable.
You do that by listening to your prospect… understanding what they need, want, and desire… and then matching the benefits of your product or service that hit those marks. Bob says that’s the only way to get the sale.
We get into the nitty-gritty on how to do that, including…
