When you provide a service to small businesses, you have to get to know people. You have to become known in the community, says Geoffrey Ludt, who took a unique approach to building business relationships when he moved to Oklahoma City from Portland a few years back.
LinkedIn was critical to this strategy, but not in the way you expect.
We also talk about why he chose the payroll services niche and the “natural” strategic partnership that’s opened up a whole new target market, as well as…
