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As founder of The CFO Project, Adam Lean consults with small businesses who’ve stalled and helps them to grow while maintaining a healthy profit – something the owners haven’t been able to do themselves. 

 

Every business has its own set of obstacles to achieving that goal, of course. But, says Adam, there are several specific things that he sees most businesses doing wrong… or not doing at all when they should be.

 

One major point to keep in mind: more sales does not always equal more money in the bank. It’s a lesson he learned the hard way in the early days of his ecommerce business. We get into detail on all of this, including…