What should small businesses focus on when they are not resource-rich?
When resources are scarce, it’s hard to know where to allocate them…
But with the power of alignment and a meaningful brand, it becomes easy…
Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world…
In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.
Brad will cover: