For years, so-called experts have been touting the demise of email marketing. But, says Elisabeth Willits, this marketing channel is far from dead. In fact, in many ways it’s more relevant than ever.
As a senior content marketing specialist at AWeber, over the last six years Elisabeth has seen the industry up close and personal every day. Along the way, she’s collected data from emails sent to millions of subscribers, allowing her to figure out what works and what doesn’t in email.
She shares her results and insights into how to grow a business with this veteran marketing channel, including…